/ WINNING THE GRAND SLAM FOR ATS EUROMASTER

As part of a corporate hospitality deal, ATS Euromaster’s Fleet Services Division received six VIP tickets for each of Wales' Six Nations rugby game at Cardiff’s Millennium Stadium. The seats were seldom used and when taken, it was employees who watched the matches.

activity

Lava created the ATS Euromaster Rugby Challenge - an online fantasy rugby game.

With the website live, an on and offline marketing plan was undertaken to attract players. An email newsletter and e-flyers were created and sent out by ATS Euromaster’s sales force.

A partnership with leading industry magazine Fleet News was established. Fleet News carried weekly editorial on the competition and encouraged participation. In addition to the magazine coverage, the website carried rugby news, scores and fixtures to keep people coming back.

Three mini competitions were run over four months. Prizes of a pair of VIP tickets to Wales' Six Nations games, were awarded to the fist and second placed players in each game.

RESULTS

/ The initiative maximised the company’s corporate seats.
/ Over 200 players took part – all of them potential customers for ATS Euromaster.
/ 22 weeks of coverage in Fleet News and widespread regional exposure around each winner.