/ solving the da vinci code for lincs fm

In August 2005 Hollywood descended on Lincoln to shoot scenes for the Da Vinci Code at the City's Cathedral. During the week of filming local radio station, Lincs FM secured several exclusives but looking ahead, it also wanted to be associated with the movie on its release.

activity

Lava moved quickly block booking Lincoln Odeon's biggest screen for the film's first showing.

Between August 05 and April 2006, the Odeon was inundated with similar requests. Even Lincoln's Mayor and MP wrote asking for a charitable screening to be staged. But with the film set to be the year's biggest smash it didn't make commercial sense to give seats away for free.

Thankfully Lava developed an initiative in which everyone won. Lincs FM offered the tickets to a 12.01am premiere as competition prizes. Listeners won the tickets by calling a premium rate phoneline, with all of the profit's being donated to the Mayor's Charity - Lincoln BABIES.

RESULTS

/ Lincs FM achieved its objective of taking ownership of the film in Lincolnshire.
/ £1,000 was raised for Lincoln BABIES via the telephone line and donations on the night
/ Lava's supporting PR activity created widespread coverage for Lincs FM and the charity.
/ Lincs FM received a letter of thanks from Lincoln’s MP for organising the premiere.