/ spaldings scores at saltex

IOG Saltex is the groundcare industry event of the year. Ensuring you stand out from the crowd and entice visitors to stand is of paramount importance. As Spaldings retained PR consultancy, Lava was tasked with promoting the company's presence at the show, with the aim of generating media coverage and creating footfall.

activity

Lava devised the Spaldings' Saltex Soccer Challenge - a high profile initiative to engage current and potential customers and the media. Like all the best ideas, the central concept was simple - visit Spaldings stand during Saltex, beat a member of the Spaldings team at table soccer and go into the hat to win a host of fantastic football prizes, including tickets to see one of the Premiership football clubs supplied by Spaldings in a league match.

Lava launched the initiative with a pre-event press release and careful targeting of Saltex preview features in the groundcare, local government, sports and amenity media.

A flyer promoting the Soccer Challenge was designed and sent out to Spaldings database of current and potential customers, with an email version also designed and mass mailed to groundcare professionals.

In the run up to Saltex Lava challenged all of Spaldings key media to a game of football on stand during the show and further reinforced the challenge in the exhibition press pack.

RESULTS

/ Increased year-on-year footfall to Spaldings' stand
/ More than 50 participants in the Spaldings' Saltex Soccer Challenge
/ Extensive media coverage of Spaldings' attendance at Saltex both before and after the show