/ EMDA

East Midlands Development Agency (emda) is one of nine Regional Development Agencies in England, set up in 1999 to bring a regional focus to economic development. Our primary goal is to increase the economic growth of the region while reducing disparities between the East Midlands and other English regions.

emda's key role is to be the strategic driver of sustainable economic development. The agency works in partnership with public, private and voluntary organisations to deliver the goals of the Regional Economic Strategy, which emda produces on behalf of the region — which is why the agency is the catalyst for change in the East Midlands.

emda's shared vision is that by 2020 the East Midlands will be a flourishing region. A region made up of growing and innovative businesses. A region where skilled people are employed in good quality jobs. A region where we all feel part of healthy, inclusive communities and live in thriving, attractive places.

Only five PR consultancies are approved suppliers to emda. Lava is proud to be one of the five - and the only one from Lincolnshire.