/ NATIONAL BBQ WEEK'S A GAS FOR LAVA
Thanks to good humour of Living Gardens' Lee McGarry, Lava secured a full page in the Lincolnshire Echo for Living Gardens during National BBQ Week.
The Lava client trusted the consultancy to come up with an eye-catching photo-opportunity and story to capture the imagination of its key target title during the celebration of al-fresco dining and cooking.
Unfortunately, for the 'caveman' cook burning burgers and smoking sausages are set to become extinct as state-of-the-art, gas-powered barbeques become more popular.
Lava client Living Gardens, the retail side of Concrete Products (1980) Ltd, is currently selling five gas powered barbeques to every charcoal burner, meaning man's love of fire is set to be extinguished!