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/ LAVA'S COOL

Lava's press relations expertise was called upon at the beginning of February, with the consultancy being asked to provide PR support for the visit of the Bold 2 in 1 Ice Rink.

The visit of the temporary synthetic rink to Lincoln as part of a national promotional tour was facilitated by Lava's client, the Lincoln Business Improvment Group.

Lava's efforts raised awareness of the opportunity for families to enjoy free skating across all local media before the rink stopped off in the City.

With some 1,500 people enjoying the skating and watching the fun, Lava was also able to generate page 3 coverage in the Lincolnshire Echo after the rink had departed.

"This was the first time a brand of Bold's stature has visited Lincoln as part of its marketing activity and we were delighted to be asked to provide PR support for the event," says Lava's Director Matt Hammerton.