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/ LAVA TO CELEBRATE 2009'S IFESTIVAL

Lava has been appointed by the organisers of 2009's iFestival to raise awareness and create debate amongst the business community around the importance of innovation.

Identified as one of the key drivers to the East Midlands' success in achieving the Regional Economic Strategy, innovation is a key characteristic of successful businesses and regions.

Funded by the East Midlands Development Agency (emda), the iFestival is scheduled to take place across March and April 2009.

Lava started work on the project this month and is developing a wide ranging communications and PR strategy to ensure the iFestival, which will comprise some 200 events over the six week period, is the most successful to date.

Lava's latest recruit, Account Director Louise Housley (see below) will lead the three strong team in delivering media relations, press office and speaker exploitation activity to support the iFestival and ignite debate amongst the East Midlands' business community over the importance of innovation to economic success.