/ SPALDINGS SIGN LAVA

Spaldings, the UK’s leading supplier of replacement parts, machinery and equipment, has appointed Lava to support its groundcare division.

Lava is set to deliver a proactive public relations and marketing communications campaign to help Spaldings raise the profile of its extensive range of amenity and groundcare products.

Spaldings’ Marketing Manager (Groundcare) Jonathan Rigby chose Lava to handle the account for several reasons: “We were extremely impressed with Lava’s approach and the consultancy’s enthusiasm, creativity and value for money. The consultancy quickly got under our skin, demonstrated an understanding of our markets and target audiences and came up with some excellent ideas which we’re looking forward to implementing.”

Lava’s first task is to support Spaldings attendance at IOG Saltex, the groundcare industry’s premier exhibition. An ongoing press relations campaign will follow to support the company’s UK sales force.

Spaldings’ groundcare division was launched in 1993 and has grown significantly in a short space of time to become the UK's market leader in direct parts supply gaining an industry wide reputation for quality parts and new product innovation resulting in a product range of over 10,000 lines, many unique and available only from Spaldings.