/ Stormsaver Brings In Lava
Stormsaver, the UK’s leading designers and suppliers of rainwater harvesting systems, has brought in Lava to devise and deliver a marketing communications campaign.
Lava was appointed following a four way pitch and is tasked with raising awareness of Stormsaver’s innovative rainwater recovery systems amongst architects, contractors and end users.
Lava’s Matt Hammerton reports to Stormsaver’s Sales Director, Lisa Farnsworth. “We were impressed with Lava’s strategic thinking and creative approach. The consultancy’s previous experience of delivering results for other clients targeting the construction industry was also a key factor in our decision to work with Lava,” comments Lisa. “We’re in a very enviable position and work with some of the most successful contractors and construction companies in the UK – Lava will be helping to raise our profile still further and generate even more enquiries and leads for us as we seek to take Stormsaver to the next level.”
Established four years ago, Stormsaver has grown rapidly and dramatically into one the UK's leading designers and suppliers of rainwater harvesting systems.
Saving precious resources, minimising environmental impact and reducing utility bills are just three of the benefits enjoyed by clients introducing a Stormsaver system to their building.
The company's rainwater recovery system is regularly specified by over half of the UK's top 50 construction companies and Stormsavers' end clients include prestigious names such as ASDA and B&Q.
Rainwater harvesting is a relatively new concept in UK building but it is not a new idea. Continental architects and builders have been collecting, treating and using rainwater within buildings for many years.
Now, with the potential to save many thousands of pounds, the UK construction industry is waking up to the benefits of rainwater harvesting, such as cheaper utility bills, a lower carbon footprint and the ability to reuse one of the UK's most common resources. Lava will be promoting these benefits through a mix of marketing tactics from PR activity through to online advertising and direct mail campaigns.