Branston Ltd, the UK’s leading supplier of potatoes, has announced that it is to sponsor the industry’s premier event – British Potato 2009 (BP 2009).

The company has been headline sponsor of the Potato Council’s bi-annual potato event since 2000.

“At Branston we are committed to the British potato industry and once again, we are delighted to sponsor BP2009, its showcase event,” says managing director, Graeme Beattie. “The event brings together all the key stakeholders in our industry and gives us a wonderful opportunity to meet many of our growers, suppliers and customers involved with us at our sites in Lincolnshire, Scotland and the South West.

“Branston has huge confidence in British potatoes and we continue to invest heavily in all sectors of the industry. This year, in addition to talking to our fresh market suppliers, we will be looking forward to forging new relationships with suppliers and customers for our rapidly expanding seed business and our processing potato division.”

Helen Priestley, chief executive of the Potato Council, is delighted that Branston is sponsoring the event again this year: “In these difficult economic times many companies are cutting back on their marketing and sponsorship but we’re delighted that Branston continues to thrive and grow its business and we’re extremely grateful that the company has decided to continue its association this event. We’re really looking forward to November and staging, what we hope will be, the best potato event of the year.”

At the last British Potato event, in 2007, the Branston stand was a hub of activity with growers entering a free draw to win a brand new Mini Cooper. This year the company is expecting even higher visitor numbers, as it celebrates another successful year of growth.

BP 2009, organised by the Potato Council and sponsored by Branston, takes place at the Yorkshire Event Centre, Harrogate, on 25 and 26 November 2009.

-ENDS-

Issued on behalf of Branston Ltd by Lava. For further information contact Matt at Lava on 01522 842 800 / matt@lavapr.co.uk

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