As the credit crunch creates a slow down in the housing market, one forward thinking company believes it has just the thing to entice people into buying a brand new home.
Mower-Magic.co.uk, the UK’s leading online retailer of garden machinery, is seeking a partnership with house builders interested in offering purchasers of brand new properties a robotic lawnmower to look after their lawns.
As sole UK distributors of the world leading Robomow® range of automatic lawnmowers Mower-Magic.co.uk has already sold well over 2,000 of the state-of-the art machines to people who dislike gardening, are too busy, elderly or infirm.
Now, the company is seeking to branch out and as the housing market is stagnating, Mower Magic’s Managing Director, John Hall believes the Robomow® will give developers a point of difference and generate profit for likeminded builders.
“We want to find a partner who will offer the Robomow® as an optional extra to people buying their new build homes,” he says. “With excellent margins yielding a profit of around £200 on each unit we think this could be an excellent offer for both the purchaser and developer.
“We will install a Robomow® at the site’s show home, provide training for staff on how to use the lawnmower and look after delivery for our partners.”
With government demands on new housing resulting in smaller plots, Mower-Magic.co.uk believes the latest Robomow® series, which is specifically designed for small or urban gardens, will be particularly attractive to buyers.
Launched this month, the RM200 and RM400 are the most compact and advanced automatic mowers available. Both feature a wealth of features allowing people to simply set the timer and relax in the knowledge that their lawns will be cut perfectly, without them having to lift a finger. As both models are mulching mowers, there are no grass clippings to collect as they blown back into the lawn where they act as a natural fertiliser.
“There are some people who view automatic lawnmowers as a bit of a gimmick,” says John. “But when they see them in operation they soon come round and appreciate the time saving benefits they offer. We think these people are exactly the type of people who would consider buying a new home and with fierce competition to attract customers, offering a Robomow® to people will give developers a point of difference and a profit building opportunity.”
For further information about the Robomow® range and Mower Magic visit www.mower-magic.co.uk or call John Hall on 0845 123 5844
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Issued on behalf of Mower-Magic.co.uk by Lava. For further information and/or a high res image please contact Stuart, Wendy or Matt at Lava on 01522 842 800 / 07870 567 968 or matt@lavapr.co.uk
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