Lincolnshire County Council joins local company in WWF’s global campaign
Lincolnshire County Council has given its support to the World Wildlife Fund’s (WWF) Earth Hour campaign and confirmed that Lincoln Castle is to turn off its non-essential lights to help the environment.
It is part of the plan by Optima Graphic Design Consultants on West Parade to encourage Lincoln to take part in an international campaign aiming to plunge the city into darkness to raise awareness of climate change. The company has already secured the support of the cathedral and, when it approached Lincolnshire County Council about turning off the castle’s lights for an hour, they were delighted to be told that the lights on the Usher Gallery and The Collection would also be dimmed.
As the name suggests, Earth Hour will be a global event. When the clock hits 8.30pm in time zones across the world on Saturday 28 March, the WWF and Optima want people to turn off all non-essential lighting and electrical appliances for 60 minutes.
Director of Optima, Simon Shaw, said: “We have worked with the WWF since 2000 and we continue to support the charity’s aims to protect not just wildlife, but the world in which we all live. As the county’s largest employer and custodian of some of its iconic buildings, it’s important that the county council shows its support and encourages others to do the same. We thank Lincolnshire County Council for its support. However we still need other local businesses and organisations to get involved and turn off all essential lights and appliances for just one hour.”
To join Optima’s campaign visit www.optimadesign.co.uk/earthhour For further information about Earth Hour and links to buy Earth Hour T-shirts and candles visit www.earthhour.org.
-ENDS-
Issued on behalf of Optima by Lava. For further information contact Matt or Lindsey at Lava on 01522 842 800 / matt@lavapr.co.uk / lindsey@lavapr.co.uk
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Notes to Editors
1. The mission of WWF is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
· conserving the world’s biological diversity
· ensuring that the use of renewable resources is sustainable, and
· promoting the reduction of pollution and wasteful consumption.
2. WWF Earth Hour T shirts are ‘Earth Positive’ and made from 100% organic, fairly traded cotton, ethically manufactured in a carbon neutral factory with a low water footprint. They are printed using water-based inks by a Soil Association certified printer. The swing tags are 100% recycled, the poly bags are bio-degradable and no air freight is used in shipping.
3. Earth Hour candles have 30 hours burning time. They are made from sustainably produced palm and soya plant wax. Measures height 4cm and diameter 7cm.
4. Optima Graphic Design Consultants Ltd was established in 1995 and currently employs 15 members of staff at its central Lincoln studios. The company’s client list includes The University of Lincoln, The Lincolnshire Showground, Liverpool University, The World Wide Fund for Nature, Branston, The KBSA, Denby, Ecole Internationale de Geneve, Lincolnshire County Council, City of Lincoln Council and British Gypsum. Optima are currently working on the launch of the new innovation centre in Lincoln – The Think Tank.
