/ what we do
As PR and marketing specialists Lava helps its clients talk to those people who are important to them and help shape their opinion of our clients for the better.
We help clients realise their marketing and communications objectives. We help them raise awareness of their product, service, business or charity. We help them sell more product; we increase footfall into stores or traffic to websites. We help build brands. We overcome misconceptions and assist in managing issues, crisis or organisational change. We work with our clients to improve or maintain their reputation.
We do this through devising and implementing creative compelling communications campaigns.
PR PLUS MORE
Lava’s core service is Public Relations but we complement this with activity drawn from the wider marketing mix to ensure messages are received, understood and acted upon.
As you would expect, as a PR consultancy, Lava offers:
- Case Studies
- Competitions, give aways and promotions
- Crisis and issues management
- Feature placement
- Exhibition Support
- Media training
- Photo calls and photography
- Press releases, media relations, press office function
- Product launches
- Publicity stunts
intoxicating
However, in today's mass media society, brands and marketers have to come up with many different ways to reach their audience. Media saturation, anti-brand culture, ad avoidance and the blizzard effect of mass marketing, means PR activity has to work with other marketing activity. That's why Lava is media-neutral in its thinking and adopts the right mix of tactics to create an intoxicating cocktail of activity, including:
- Advertising
- Copywriting
- Communications audits
- Design and print
- Direct mail
- Email marketing
- Event management
- Market research
- Sponsorship services
- Websites